Make sure you always put your best foot forward for your clients!
Let's face it - medical stuff isn't always fun to discuss.
Excuse my Southern roots for showing, but bless your heart if you talk around people when they're standing right in front of you, like they aren't there.
One of the coolest compliments I ever received from a coworker was about me as an editor. In a meeting with our executive director, he described our work relationship as a symbiotic partnership where he "spewed a bunch of crap" on paper, then gave it to me to "become brilliant."
There's a Modern Family episode called "The Last Walt" that cracks me up and makes me cringe at the same time. In it, family matriarch Claire Dunphy has to deliver the news that a neighbor has died, and she has the most socially inappropriate reaction while doing so.
You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?
When you're trying to keep customers coming through the door, communications might not be your top priority. But there's no better way to keep your customers engaged than to communicate exactly what you do and how your services benefit them. Comms should be a major part of any organization. Essentially, it's the lifeblood that keeps your organization going. Got events to promote? You have to communicate. Offering a new service or product? Gotta communicate.
Which side of health care access will you choose? “I think that health is going to look very different in the future,” Gupta said. “For people trying to access health care, it really feels like a black box to them, if they can access it at all. It’s something that often leaves patients disgruntled. It … Continue reading On the future of health comms
Technical and health writing are both pretty serious fields, with equally serious ramifications if done incorrectly. But at the end of the day, if you’re not connecting to your audience – your potential customers – you’re missing out. So you’ve gotta speak their language.