Keep it simple, stupid

You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?

Life lessons in communications

When you're trying to keep customers coming through the door, communications might not be your top priority. But there's no better way to keep your customers engaged than to communicate exactly what you do and how your services benefit them. Comms should be a major part of any organization. Essentially, it's the lifeblood that keeps your organization going. Got events to promote? You have to communicate. Offering a new service or product? Gotta communicate.

On boring communications

Technical and health writing are both pretty serious fields, with equally serious ramifications if done incorrectly. But at the end of the day, if you’re not connecting to your audience – your potential customers – you’re missing out. So you’ve gotta speak their language.