Make sure you always put your best foot forward for your clients!
Let's face it - medical stuff isn't always fun to discuss.
There's a Modern Family episode called "The Last Walt" that cracks me up and makes me cringe at the same time. In it, family matriarch Claire Dunphy has to deliver the news that a neighbor has died, and she has the most socially inappropriate reaction while doing so.
You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?
Technical and health writing are both pretty serious fields, with equally serious ramifications if done incorrectly. But at the end of the day, if you’re not connecting to your audience – your potential customers – you’re missing out. So you’ve gotta speak their language.