Make sure you always put your best foot forward for your clients!
Let's face it - medical stuff isn't always fun to discuss.
You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?
Which side of health care access will you choose? “I think that health is going to look very different in the future,” Gupta said. “For people trying to access health care, it really feels like a black box to them, if they can access it at all. It’s something that often leaves patients disgruntled. It … Continue reading On the future of health comms