Keep it simple, stupid

You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?

On boring communications

Technical and health writing are both pretty serious fields, with equally serious ramifications if done incorrectly. But at the end of the day, if you’re not connecting to your audience – your potential customers – you’re missing out. So you’ve gotta speak their language.