Let's face it - medical stuff isn't always fun to discuss.
One of the coolest compliments I ever received from a coworker was about me as an editor. In a meeting with our executive director, he described our work relationship as a symbiotic partnership where he "spewed a bunch of crap" on paper, then gave it to me to "become brilliant."
There's a Modern Family episode called "The Last Walt" that cracks me up and makes me cringe at the same time. In it, family matriarch Claire Dunphy has to deliver the news that a neighbor has died, and she has the most socially inappropriate reaction while doing so.
You've probably heard the expression "Keep it simple, stupid." What's true in life is also true in communications -- especially health communications. HCOM has a reputation for being extremely stuffy. And why not? Health content uses so. much. jargon. I mean, people don't really talk like a medical journal ... so why should your writing sound like a medical journal?
Technical and health writing are both pretty serious fields, with equally serious ramifications if done incorrectly. But at the end of the day, if you’re not connecting to your audience – your potential customers – you’re missing out. So you’ve gotta speak their language.